We have had the incessant sound of the Vuvuzela, the bumble bee and the electric tooth brush but absolutely no crowds chanting and cheering.
One of the joys of watching live sport is the sound of the crowd.
The same drone has been the soundtrack, regardless of there being a goal kick, throw in, screamer of a goal, tap in, own goal or improbable free kick.
When the strange new 'volatile' ball is added into the mix, which seems to make it extremely difficult for the world's best players to control their passes and shots, South Africa 2010 is shaping up to be my least favourite World Cup finals ever.
As far as this viewer is concerned, something I've been really looking forward to has gone a little flat.